Cookie Policy
This site uses a small number of cookies and browser storage features. This policy explains what they are, why they are used, and how you can control them.
Essential cookies: cookie_consent — first-party, persistent (until cleared), purpose: stores your cookie preference (accepted or declined) so we do not ask again on each visit.
Analytics cookies (only if you accept): _ga — Google Analytics, first-party, 2 years, purpose: distinguishes unique users. _gid — Google Analytics, first-party, 24 hours, purpose: session distinction. _ga_[ID] — Google Analytics, first-party, 2 years, purpose: session state. These help us understand which pages are most useful so we can improve content.
Advertising cookies (only if you accept): Google AdSense may set cookies including IDE (Google DoubleClick, third-party, 1 year, purpose: ad targeting and measurement) and ar_debug (Google, third-party, session, purpose: ad troubleshooting). These are only loaded when you accept cookies and where advertising is enabled.
We use Google Consent Mode v2. When you first open a page that shows adverts, Google's consent message asks for your choice. It is provided by Google through AdSense and is certified under the IAB Europe Transparency and Consent Framework. Analytics and advertising cookies are only set if you consent. If you choose Do not consent, adverts may still appear but they are limited ads that do not use cookies for advertising, and we do not set analytics cookies. Your choice is also saved in this browser (cookie_consent) so pages without adverts, such as checkout, follow the same decision. Use Cookie settings at the bottom of any page to change your choice.
How to control cookies: you can block or delete all cookies at any time through your browser settings. In Chrome: Settings > Privacy and security > Cookies. In Firefox: Settings > Privacy & Security > Cookies. In Safari: Preferences > Privacy. Blocking essential cookies may prevent the consent preference from being saved.
Changes: if we add new cookies we will update this policy. Use the contact form at ukbenefitscalculator.co.uk/contact with questions about our cookie use.